Ken Blanchard was famous for his concept of creating raving fans. He used to say that satisfying customers wasn’t the goal. Creating situations where they’re absolutely blown away is.

Creating those experiences isn’t as difficult as you think. It takes going that extra inch to make every encounter with you and your business remarkable. It’s being different in a way that improves how your customer feels about working with you.

You want people to walk away not only satisfied but raving about you. You want them obsessed and telling everyone about it.

Put others first. Be interested in the lives of others. Be present everywhere you are, not distracted by your phone or what’s going on around you. Look people in the eye. Smile. Care enough to listen. Say “please,” and “thank you.”

These are simple things. We can all do better at creating raving fans. Whether they’re fans of our business or fans of us personally.

Aim to leave a great impression on everyone you meet.

Do this and you’ll have a stellar reputation. Not only that, but you’ll have a life full of more love and kindness than you thought possible.